Supporting the "60/40+" Initiative
The 60/40+ concept is the tangible expression of the Nestlé vision. Increasingly the consumer is looking to food to provide nutritional and health benefits – not at the expense of taste but in addition to it.
So Nestlé aims to make products that achieve both 60/40 consumer taste preference and a nutritional advantage. This means that in rigorous market testing 6 out of 10 consumers prefer the Nestlé product to a competitor’s equivalent. It also means that we always thoroughly search for ways to add a nutritional "plus".
Key to this process is the nutritional assessment of Nestlé products. Nutritional assessment is carried out by R&D nutritionists and generally compares a Nestlé product with the main competitor product. The nutritional assessment examines the levels of nutrients and the intrinsic value of key ingredients in our products. The potential contribution the product makes to daily needs for a healthy balanced diet can then be determined. The assessment identifies nutritional strengths and weaknesses, and provides direction for product improvement leading to nutritional superiority.
Ultimately, the consumer is the winner with a tested process in place to continually improve the nutritional value of foods they prefer.